Close Range Marketing (sometimes referred to as CRM) is one type of marketing that most people know nothing about. It is a pretty new marketing form that uses wireless communication tech in order to deliver a message to people that are potentially interested in what is promoted. Campaigns are going to target a customer that is in a specific radius ...

Calculating guerrilla marketing ROI is not at all easy but it is something that is necessary due to various reasons. Clients want to be sure that the best result is gained and they will want to learn all that they can before they actually offer a budget. After the campaign is done, ROI has to be calculated properly. We basically ...

The idea of teambuilding has become very popular among companies around the world, due to the fact that they have understood the concept of productivity. Company employees are motivated by a lot of things and the working environment is in the top 3 list. The idea of getting along with your colleagues and having a productive working environment, not only ...

You are constantly told that the only thing you actually need in order to succeed when you open a new business is dedication. This is definitely incorrect. In reality, you need so much more. It is vital that you take the necessary time to practically know everything about the business you are about to open. This is not something that ...

Each one of us has his own standards when it comes to wealth. Some may think that the doctors or lawyers are rich, while others believe that you need at least one million dollars in order to be considered a rich man. As for others, any wealth is extremely hard to imagine. When it comes to businessmen involved in politics, ...

The work of the digital marketer is becoming increasingly difficult. Now we can say it is more important than ever to gain extra knowledge so that the marketer can improve his/her skill set. We have access to many different marketing books that were written for practically any part of the industry. However, some of them are better suited or simply ...

When it comes to getting rich, most people from around the world want it but they have no idea what has to be done. There are so many interesting stories about how people turned $1 into a huge financial empire and we tend to believe that we can succeed even if we do not know anything about making money. Just ...

  Carlos Slim Helu is one of the best known business magnates from Mexico, a philanthropist and investor. One thing that many do not know is that from the year 2010 to 2013, Carlos was the richest person in the entire world. Even if Bill Gates regained the position, he is pretty rich and does know everything about making money. ...

Larry Ellison is one of the most well known businessmen in USA and the world, a personality that is outspoken and that is often surrounded by controversy. In case you did not know, he is currently the third wealthiest of all men in America and his fortune is evaluated at 48 billion dollars. It is obvious that he has things ...

Bill Gates is definitely a huge success story. He is known by everyone and there are tens of millions of computers that use Microsoft software or operating systems, maybe even more. On the whole, this is a man that we can learn a lot from and that is what we will do right now. Let us take a look at ...

Many of the new startup offices are different than what we saw in the past. If you just take a look online at some of them, you will notice features like big screen TV sets, modern kitchens, comfortable sofas, XBOX 360 units and a whole lot more. You might wonder why that happens. The answer to such a question is ...

If you are involved in marketing and you did not read anything by Philip Kotler, it is time to change this. Born in 1931, Kotler is the other of over 55 well received marketing books that basically talk about strategic marketing. According to the marketing specialist, strategic marketing serves as a link between a society’s industrial response pattern and needs. ...