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The Importance of Personalization in Marketing
Consumers increasingly crave tailored experiences. A 2021 study discovered that 75% of shoppers adopted new shopping behaviors during the pandemic ... -
What is a B2B Marketer?
A B2B marketer is responsible for marketing products or services to business customers. They employ various strategies to attract and ... -
How to Market a Conference
Event marketing is an invaluable tool for event organizers, whether they’re hosting an industry conference or fundraising for a non-profit. ... -
What Is C2B Marketing?
C2B marketing is a marketing method that involves promoting a product to customers who are in charge of selling it ... -
What Is Native Marketing?
Native Marketing is a form of advertising that functions like an advertorial. Depending on the platform, the native ads can ... -
The Power of Word of Mouth Marketing
Word of mouth marketing, sometimes called word of mouth advertising, is a form of marketing that is based on the ... -
Stealth Marketing – Using Celebrities to Promote Your Brand
Stealth marketing is the process of using non-traditional methods to promote a product or service. Smaller companies can use this ... -
Telemarketing Tips – Improve Your Call-Handling Skills
If you’re in telemarketing, you’ve probably heard that you need to hone your craft. These telemarketing tips can help you ... -
Common Partner Marketing Errors
When it comes to marketing your partner program, there are several common mistakes that can derail your partnership. These errors ... -
5 Ways to Use Partner Marketing to Your Advantage
When forming a partnership, you’ll need to set expectations, identify potential conflicts of interest, and agree on a clear agreement. ... -
Key Components of a Successful Direct Mail Marketing Campaign
A key component to a successful direct mail marketing campaign is the creative copy. Strong copy can increase response rates. ... -
Four Examples of Guerilla Marketing
Guerilla marketing is an innovative marketing technique wherein a brand or product uses the public’s surroundings to promote itself. For ...
