The Best Marketing Books For Digital Marketers – Read Them Now!
The work of the digital marketer is becoming increasingly difficult. Now we can say it is more important than ever to gain extra knowledge so that the marketer can improve his/her skill set. We have access to many different marketing books that were written for practically any part of the industry. However, some of them are better suited or simply really well suited for the digital marketer.
Professional development is all about reading as much as you can in the world of digital marketing. You need to remain sharp and adapt as the industry constantly changes and some months off reading and getting new information can lead towards problems in promoting any service or product.
If you use a simple major search engine search query to look for the best marketing books, you will find out that there are practically hundreds. We did the research for you so that we can help you make the best decision at the end of the day. With this in mind, here are the best marketing books for digital marketers. Make sure you read them as soon as possible.
Contagious: Why Things Catch On by Jonah Berger
A very good marketing book that offers insights into psychology found behind having infections content created, techniques that will create triggers so that people will instantly think about your brand and various tips and tricks to help you in your workd-of-mouth marketing campaigns.
Permission Marketing by Seth Godin
This book appeared in 1999 and at that point in time it was definitely ground breaking. Even in 2014 it is a great read, especially if you do not know much about permission marketing.
YOUtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
The digital marketer needs to offer solutions for problems that potential clients have. This book puts emphasis on that and shows you why your marketing efforts may not be as great as you thought they were. Learn how to offer real value to your customers and see real examples of many companies that managed to achieve that in the past. We can always learn a lot from case studies like these.
Social Media ROI by Olivier Blanchard
This is practically a marketing book that will demystify social media as a business after you read it. You can use the information offered as an effective tool when you try to sell social media strategies in traditional business environments. Every single digital marketer out there knows (or should know) how important that is.
Epic Content Marketing by Joe Pulizzi
The work of the content marketing is finally appreciated these days as it is clear that Google does not really like the regular SEO practices that companies have and the need to get into content marketing is really high. Pulizzi manages to offer you something that is great: tips, tricks and even formulas to create engaging content. That is what you need, something EPIC, something that people will talk about and will associate with your brands.
Influence: The Psychology Of Persuasion by Robert Cialdini
We can say that this is a classic book that every single digital marketer should go through. There is a reason why this is one of the books that made it to the bestseller lists among the business books that offered a psychology based approach. It is not a book that is 100% about digital marketing but it is a book that will teach you why your customers say yes or no.
Read these books as soon as you can and we are sure you will be faced with a better understanding of what you should do in the future so that your marketing efforts are better received.
