There is an obvious increase in the number of advertising agencies that are using guerrilla marketing strategies in order to spread the messages of the clients and increase brand awareness. We can define guerilla marketing as being a special advertising strategy that would focus on an unconventional set of marketing tactics that are low cost with the goal of having ...

Being an entrepreneur is not at all easy. You need a lot of knowledge and there are various mistakes that you can make without even realizing that this is the case. The truth is that most of the new businesses will fail in just a few years because of some really easy to avoid mistakes. Let us focus on them ...

Creating a hotel marketing plan is difficult, challenging and unfortunately, not on the mind of many managers. There is this approach of simply taking into account the regular promotional channels that we were used to in the past. That is definitely not great since we do have access to an increase in the number of opportunities and marketing channels that ...

Celebrity marketing definitely highlights a practice that has been used for years to increase sales, especially by the larger brands from all around the world. We look at famous people as being tremendous salesmen because their endorsement can so easily increase sales. Brand associations are remembered by consumers and we do want that endorsement from a mental point of view. ...

Most people out there did not even hear about evangelism marketing. That is normal since it is quite rare. We are basically talking about word-of-mouth marketing, a strategy that is basically going to rely on the customer to offer a marketing message to other potential clients. For instance, when a person will recommend a dress or a car owner will ...

Wherever you live, I’m sure you realize that the economics do not work the way they used to anymore.  This is why people start being a little more creative and we soon learn that running a successful business is actually hard. Before starting to write about tips for successful seasonal business, let’s take a look at the reason why those ...

These days, people know and care about business practices that were once hidden from the public. They care if the products they consume cause deforestation, they care if the clothes they buy were made by people who don’t get pay a living wage. Not only that but they want businesses to be more responsible and to address societal issues. Some ...

Being part of a community is a fundamental need of the humankind. Nowadays, thanks to Social Media, being part of a community is easier than ever. Online communities form the same way offline communities do – around family and friends, around activities, around famous people, around sports, and so on. While, generally speaking, offline and online communities are formed by ...

We did talk about scarcity marketing a few weeks ago and we regularly mention email marketing as a great way to get some sales. The great news is that we can combine scarcity marketing with email marketing. However, you need to do it properly. Because of this, here is what you have to take into account. Compare The Product To ...

Pinterest is a wonderful marketing channel for many different companies but it is often used in a totally improper way. Even marketing specialists have problems with this social network. While Pinterest is a great social media website that can be used to showcase products and brands, together with connecting with customers, you want to use it properly. If you do ...

Way before the internet appeared there were marketing campaigns that were developed and used in order to make sales, normally through what we refer to as traditional advertising now: newspapers, magazines and television. As the marketing scene is nowadays different, we have to take a different approach. Influencer marketing is quickly increasing in popularity and that is what we will ...

Celebrity endorsement can so easily increase sales but it can also end up hurting the brand when you make many possible celebrity marketing mistakes. It is not enough to find a celebrity and have it recommend your products or appear in ads. You need to make sure that there is a really well-built strategy behind the promotion campaign and you ...