What Is Native Marketing?

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Native Marketing is a form of advertising that functions like an advertorial. Depending on the platform, the native ads can be either editorial or sponsored content. It is the most popular type of marketing and can be used to advertise websites.

In-Ads

Native advertising is a content marketing strategy that uses in-ads to deliver valuable information to users. By integrating the ad into a piece of editorial content, the advertiser can increase the chance that viewers will read the article. It is also a good way to engage a new audience through a third-party with an existing audience.

Whether the advertisement is a click-to-watch video or a static graphic, it should blend in with the content of the page. The best ads are visually reminiscent of the editorial of the site, delivering useful information and blending in.

The Interactive Advertising Bureau identifies six different types of native ad formats. These include sponsored posts, in-feed ads, branded content, carousel ads, in-feed social native ads, and mobile app install ads. Each ad type can be used in a variety of ways.

Recommendation Widget

Content recommendation widgets are a great way to get your brand’s name in front of users. The widgets are often displayed at the end of articles, or beneath article headings, and will suggest content that the reader may be interested in. In fact, this type of widget is one of the most effective ways to increase engagement with your content.

However, implementing the most optimal native ad unit to suit your brand’s needs is a challenge. There are a few different types, all of which have their own set of pros and cons. Some of the most popular types include the in-feed ad, the recommendation widget, and the custom design.

Further Reading:  Affinity Marketing Quick Guide

Although not as obtrusive as an in-feed ad, recommendation widgets still have their place. They are great for generating user engagement and conversions. Recommendation widgets are especially useful when targeting users based on their interests.

AutoPlay video

Native autoplay video is a relatively new ad format. The idea is to create a seamless experience for the user. It offers an alternative to pre-roll ads, which typically require a user to watch the entire video before the ad can play.

With mobile devices gaining more popularity, content designers are focusing on delivering video ads in a way that doesn’t disrupt the consumer. The goal is to engage the audience in an effective manner and build brand recognition.

For advertisers, the benefits of native video advertising are numerous. One study showed that consumers are 308 times more likely to click on a native ad than a banner ad. They are also more likely to recall a video they have watched. However, there are risks in this type of marketing.

Social native ads

Native ads are a way to advertise on social media without disrupting the user’s experience. They appear in the same places as organic content, and often blend in with the site’s overall style.

Native advertising enables brands to reach consumers who already love a particular brand. This allows brands to leverage the power of content from other channels, while engaging in an authentic way. It also makes sense for brands to advertise on premium websites.

According to a report by MediaRadar, only 11% of online advertisers are using native ads. The report notes that this trend has been slowing. However, more marketers are starting to use them outside of social media.

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For brands, native ads provide a new, cost-effective way to advertise. Unlike pop-up ads, native ads don’t distract users, and they are easier to understand than standard ads.

Protect yourself from click fraud

Click fraud is a real problem that can hurt your PPC campaign. Not only does it mean you’ll pay more than you should, but it can also deprive you of the opportunity to generate leads online.

Fortunately, there are several simple measures that you can take to reduce the impact of click fraud on your PPC campaigns. These include manual checks and a thorough understanding of the type of ads you’re running.

To determine if you’re getting clicks from a bot or a human, you should conduct a search on Google for data anomalies. If you notice a high bounce rate or other inflated metrics, this can be a good indicator of a web scraper.

You can also look for spikes in engagement or activity on a site. A fraudulent site may have no content, while a legitimate site may be covered with ads.

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