• 28
    Aug

    Guerrilla Ads – How to Create Original, Clever and Well-Timed Ads That Get People Talking

    Successful guerilla campaigns must be unique, creative, and strategic – but understanding your target audience is the key. Guerrilla marketers can leverage multiple emotions. From startling, to frightening or surprising their audience with something innovative that resonates, guerrilla marketing can create innovative concepts that resonate with customers and drive follow up and brand advocacy. Targeted broadcast and localized campaigns Guerrilla ...
  • 13
    Aug

    Investing in Entrepreneurship in Turkey

    Immigrant entrepreneurs offer unique solutions to local problems in developing nations by helping overcome any barriers to entrepreneurship through providing funds, services and expertise. Results revealed that optimism, risk-taking propensity and having a family member who is an entrepreneur were significantly associated with entrepreneurial intentions of both U.S. and Turkish students; however, an unfavorable evaluation of economic conditions in Turkey ...
  • 13
    Aug

    Entrepreneurs in Poland

    Polish entrepreneurs can find work opportunities from various sources, including the websites of the Ministry of Economic Development and Technology, Ministry of Funds for Social Entrepreneurship, Student Career Centres, academic business incubators and entrepreneurship foundations. Whoever wishes to open a representative office in Poland must register it. The name of their branch should include both their original name as an ...
  • 6
    Aug

    What Is Acquisition Marketing?

    Acquisition Marketing is a form of promotion designed to reach prospects who are in the interest or consideration phase of their customer journey, including tactics and strategies designed to bring these leads from awareness through conversion. People tend to trust people more than brands, making referral programs an essential element of your acquisition marketing strategy. Targeting Customer acquisition is a ...
  • 6
    Aug

    The Advantages and Disadvantages of Global Marketing

    Global marketing involves selling products or services to consumers worldwide, which requires understanding local cultures, languages, and business practices as well as adapting marketing campaigns accordingly. McDonald’s made significant efforts to adapt their menu in response to demand in Arabic markets and India (where cows are considered sacred), offering vegetarian items. Although this can be challenging and time-consuming, its rewards ...
  • 30
    Jul

    Secrets of Successful Businesses

    What constitutes success for any business varies based on its owner. While some may associate success with profit alone, others measure it based on customer loyalty or website traffic as criteria for measuring success. There are certain characteristics shared by businesses with high rates of success that make their success easy to spot, including operational excellence, people and relationships management, ...
  • 30
    Jul

    The Biggest Mistakes of Entrepreneurs

    Entrepreneurs inevitably make mistakes; some can be minor, while others could lead to failure of the enterprise. Understanding the most commonly made errors by entrepreneurs is vitally important to avoiding their missteps in your own venture. Here are a few: 1. Failing to create a business plan 1. Not Having a Business Plan As entrepreneurs begin their new businesses, one ...
  • 24
    Jul

    HR Tips for Small Businesses

    Human Resources can be an intimidating topic to tackle for small businesses, particularly when handling delicate situations like firing an employee or taking disciplinary actions against one. Labor laws may come into play that small business owners don’t fully comprehend. Delegating HR duties to an expert who can monitor changing labor laws and ensure your organization remains compliant is of ...
  • 24
    Jul

    Guerilla Marketing Explained Fast

    Guerrilla marketing takes advantage of captive audiences. These settings could include events or public transportation where people may not want to leave, creating the opportunity for effective promotional messages that reach a wide audience. But this form of marketing often pushes against local bylaws and laws; therefore, any violations could potentially have costly repercussions for small businesses. It’s a low-cost ...
  • 16
    Jul

    The Importance of Market Research

    Market research is an invaluable asset that enables companies to attract potential customers while keeping current ones. Furthermore, it enables decisions based on facts rather than speculation. Data analytics can help you make decisions regarding new product launch, as well as answer ‘why’ questions like why customers prefer your competitors over you. Collection methods include surveys and focus groups. It’s ...
  • 16
    Jul

    Prospective Market Research Analysts Must Have Strong Analytical and Critical Thinking Skills

    Market research analysts assist businesses in understanding customer preferences and factors affecting product demand. They use primary and secondary data sources to analyze consumer perceptions, opinions and expectations. Market research analysts should enjoy research processes and want to apply insights gained during them into marketing strategies, so becoming one might be rewarding career path for them. A bachelor’s degree is ...
  • 8
    Jul

    Starting a Business in Portugal

    As in other cultures, Portuguese business people place great value in forming personal relationships before conducting business with partners. But this process takes time and patience; do not rush it by speaking about business prior to finishing small talk – doing so could come across as rude. If you are an international entrepreneur looking to establish their own company in ...