Market research analysts assist businesses in understanding customer preferences and factors affecting product demand. They use primary and secondary data sources to analyze consumer perceptions, opinions and expectations. Market research analysts should enjoy research processes and want to apply insights gained during them into marketing strategies, so becoming one might be rewarding career path for them. A bachelor’s degree is ...

As in other cultures, Portuguese business people place great value in forming personal relationships before conducting business with partners. But this process takes time and patience; do not rush it by speaking about business prior to finishing small talk – doing so could come across as rude. If you are an international entrepreneur looking to establish their own company in ...

Swedish entrepreneurs have an inbuilt sense of innovation. From Spotify founder Daniel Ek to Klarna CEO Erik Nordbye, these innovators are known for taking risks and pushing boundaries – as well as having access to various resources that help ensure success. According to the Global Entrepreneurial Monitor Report (GEM), Sweden boasts the highest rate of adult entrepreneurship while established business ...

Traditional marketing tactics remain effective; however, think outside the box with newer strategies in order to keep pace with competitors. Here are a few lesser-known approaches you could employ in order to stay ahead of them: Infographics can be an inexpensive way to build brand recognition among target customers, and furniture retailer Early Settler uses them effectively to highlight the ...

Establishing your own business can be immensely satisfying. But there are certain key points to keep in mind before beginning operations. Successful businesses focus on meeting the wants and needs of their client base to create a win-win scenario for all parties involved. Successful businesses must also review and adjust their metrics regularly in order to stay ahead of competition. ...

Prime Minister Sanna Marin has made entrepreneurship one of his central focuses for her government program, seeking to boost confidence among companies as an attractive place to invest, start businesses and offer employment. This study sought to better understand Finnish youth attitudes toward entrepreneurship and assess their background factors using descriptive statistical analysis. Results indicate more positive attitudes among Finnish ...

Guerrilla marketing can be an excellent way to draw attention without spending large sums of money on traditional advertisements, yet some key considerations must be kept in mind before diving in with this form of promotion. Guerrilla marketing campaigns often lack the traditional reporting methods used by marketing professionals to assess effectiveness, leaving their effectiveness unmeasured and perhaps leading to ...

Korean entrepreneurs have made significant inroads into Silicon Valley. Their ability to blend cultural values with technological innovations has proven successful businesses for them, thanks to political leadership dedicated to economic expansion and proactive government measures. Sophie Kim is the founder and CEO of Korea’s largest dedicated online grocer Market Kurly. With an educational background in finance and consulting, Sophie ...

Understanding your audience is the cornerstone of successful influencer marketing campaigns. Modash helps you find influential figures, evaluate their profiles and audiences, and monitor campaign success. Below you can see how to build a great influencer marketing strategy. Contests and giveaways can be an effective way to spread brand recognition among your followers. Incentivize them to participate by offering them ...

Albania, situated in Southeast Europe, is one of Europe’s most promising emerging early-stage start-up markets, boasting many advantages for entrepreneurs including low operating costs and an outstanding business climate. Entrepreneurs in Albania do have access to some tools to use. Female entrepreneurship is still relatively novel in Albania but already it has made significant impactful contributions to economic development. Startup ...

One of the best ways to amplify brand presence and boost ROI is influencer marketing, which works by teaming up with digital creators who promote products or services through carefully crafted messaging. How can you build an influencer marketing strategy? Before initiating an influencer campaign, it’s essential to identify your desired goals. Common targets may include raising brand recognition and ...

Australian entrepreneurs featured in this article serve as an inspiring reminder that any individual can use their passions to start successful businesses. While some founders boast impressive capital-raising credentials, others have built profitable enterprises solely with personal capital. It was heartening to witness how, despite all of 2021’s challenges, most businesses listed had continued to thrive and expand. Ilhan Omar ...