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What Is Marketing Communication?
Marketing communication (or “marcom”) involves using various strategies and tools to reach a particular audience, with an aim of raising ... -
What Is Acquisition Marketing?
Acquisition Marketing is a form of promotion designed to reach prospects who are in the interest or consideration phase of ... -
The Importance of Personalization in Marketing
Consumers increasingly crave tailored experiences. A 2021 study discovered that 75% of shoppers adopted new shopping behaviors during the pandemic ... -
How to Market a Conference
Event marketing is an invaluable tool for event organizers, whether they’re hosting an industry conference or fundraising for a non-profit. ... -
Common Partner Marketing Errors
When it comes to marketing your partner program, there are several common mistakes that can derail your partnership. These errors ... -
5 Ways to Use Partner Marketing to Your Advantage
When forming a partnership, you’ll need to set expectations, identify potential conflicts of interest, and agree on a clear agreement. ... -
Underused Marketing Methods To Consider
In the world of advertising, controversial marketing methods can be used to increase your company’s awareness and consumer growth. These ... -
Undercover Marketing – A Short Guide
What is Undercover Marketing? Undercover Marketing is nothing but introducing a product to the consumer without him knowing that it ... -
Advantages Of Using Influencer Marketing Agencies
Hiring an influencer marketing agency can be incredibly valuable for a business but few understand why this is the case. ... -
Digital Marketing Tips When The Budget Is Low
Nowadays the importance of digital marketing is obvious for practically anyone that wants to promote something through the use of ... -
What Is Cause Marketing And Tips For Implementing Successful Cause Marketing Campaigns
These days, people know and care about business practices that were once hidden from the public. They care if the ... -
What Is Community Marketing And Tips For Implementing Successful Community Marketing Campaigns
Being part of a community is a fundamental need of the humankind. Nowadays, thanks to Social Media, being part of ...