Cuba could become a hotbed of business innovation if its leaders can work to establish order; but running a company in Cuba remains daunting. Cuentapropistas –private business owners–are prevalent on the island, running restaurants and art galleries, salsa dancing schools in homes, and fashion boutiques in old factories. These entrepreneurs play an essential role in preserving cultural heritage, supporting social ...

Advertising can be an effective tool for businesses to increase sales. Advertising helps keep a business top-of-mind among consumers and prevent competitors from poaching customers away from them. Effective advertising campaigns present stories that resonate with their audiences in an engaging manner, are clear and easy to digest, and contain a clear call-to-action. Social media ads Social media advertising can ...

Successful guerilla campaigns must be unique, creative, and strategic – but understanding your target audience is the key. Guerrilla marketers can leverage multiple emotions. From startling, to frightening or surprising their audience with something innovative that resonates, guerrilla marketing can create innovative concepts that resonate with customers and drive follow up and brand advocacy. Targeted broadcast and localized campaigns Guerrilla ...

Immigrant entrepreneurs offer unique solutions to local problems in developing nations by helping overcome any barriers to entrepreneurship through providing funds, services and expertise. Results revealed that optimism, risk-taking propensity and having a family member who is an entrepreneur were significantly associated with entrepreneurial intentions of both U.S. and Turkish students; however, an unfavorable evaluation of economic conditions in Turkey ...

Polish entrepreneurs can find work opportunities from various sources, including the websites of the Ministry of Economic Development and Technology, Ministry of Funds for Social Entrepreneurship, Student Career Centres, academic business incubators and entrepreneurship foundations. Whoever wishes to open a representative office in Poland must register it. The name of their branch should include both their original name as an ...

Acquisition Marketing is a form of promotion designed to reach prospects who are in the interest or consideration phase of their customer journey, including tactics and strategies designed to bring these leads from awareness through conversion. People tend to trust people more than brands, making referral programs an essential element of your acquisition marketing strategy. Targeting Customer acquisition is a ...

Global marketing involves selling products or services to consumers worldwide, which requires understanding local cultures, languages, and business practices as well as adapting marketing campaigns accordingly. McDonald’s made significant efforts to adapt their menu in response to demand in Arabic markets and India (where cows are considered sacred), offering vegetarian items. Although this can be challenging and time-consuming, its rewards ...

What constitutes success for any business varies based on its owner. While some may associate success with profit alone, others measure it based on customer loyalty or website traffic as criteria for measuring success. There are certain characteristics shared by businesses with high rates of success that make their success easy to spot, including operational excellence, people and relationships management, ...

Entrepreneurs inevitably make mistakes; some can be minor, while others could lead to failure of the enterprise. Understanding the most commonly made errors by entrepreneurs is vitally important to avoiding their missteps in your own venture. Here are a few: 1. Failing to create a business plan 1. Not Having a Business Plan As entrepreneurs begin their new businesses, one ...

Human Resources can be an intimidating topic to tackle for small businesses, particularly when handling delicate situations like firing an employee or taking disciplinary actions against one. Labor laws may come into play that small business owners don’t fully comprehend. Delegating HR duties to an expert who can monitor changing labor laws and ensure your organization remains compliant is of ...

Guerrilla marketing takes advantage of captive audiences. These settings could include events or public transportation where people may not want to leave, creating the opportunity for effective promotional messages that reach a wide audience. But this form of marketing often pushes against local bylaws and laws; therefore, any violations could potentially have costly repercussions for small businesses. It’s a low-cost ...

Market research is an invaluable asset that enables companies to attract potential customers while keeping current ones. Furthermore, it enables decisions based on facts rather than speculation. Data analytics can help you make decisions regarding new product launch, as well as answer ‘why’ questions like why customers prefer your competitors over you. Collection methods include surveys and focus groups. It’s ...