• How To Use Scarcity Marketing To Increase Business Sales
    1
    Dec

    How To Use Scarcity Marketing To Increase Business Sales

    Smart business manages and marketers understand the fact that creating scarcity can so easily increase sales because of the associated sense of urgency. Scarcity marketing is highly effective but the big problem is that you cannot simply expect for scarcity to appear in a natural way. In order o drastically improve results, you will want to focus on creating that ...
  • A Closer Look At Megamarketing - What Is It Good For
    17
    Nov

    A Closer Look At Megamarketing – What Is It Good For?

    Megamarketing is an advanced concept that most marketers will not end up working with. We can define it as marketing expansion beyond a buyer, towards third parties that are responsible for blocking or generally influencing transactions. This includes cultural institutions, banks, reform groups, governments and labor unions. Just as the name implies, megamarketing is important for international commerce since national ...
  • How To Increase The Possibility Of Receiving Funding For A Media Startup
    10
    Nov

    How To Increase The Possibility Of Receiving Funding For A Media Startup

    Media startups increase in numbers and it is normal to see this as the influence of online media is constantly growing and the truth is that there is a lot of money to be made in the industry. The problem is that you cannot guarantee yourself success by having really good journalism skills or by understanding what you have to ...
  • Food Strategies To Stretch Out A Thin Family Budget
    3
    Nov

    Food Strategies To Stretch Out A Thin Family Budget

    Family economy is not something that schools today teach. We learn about how the world works, how to be better at our jobs or even how to create things from nothings, but there are very few people who learn how to manage their financial resources in the best way possible. There are many types of strategies that can be applied ...
  • Why Small Businesses Should Use Guerrilla Marketing
    27
    Oct

    Why Small Businesses Should Use Guerrilla Marketing

    There is an obvious increase in the number of advertising agencies that are using guerrilla marketing strategies in order to spread the messages of the clients and increase brand awareness. We can define guerilla marketing as being a special advertising strategy that would focus on an unconventional set of marketing tactics that are low cost with the goal of having ...
  • Mistakes That Too Many New Entrepreneurs Make
    20
    Oct

    Mistakes That Too Many New Entrepreneurs Make

    Being an entrepreneur is not at all easy. You need a lot of knowledge and there are various mistakes that you can make without even realizing that this is the case. The truth is that most of the new businesses will fail in just a few years because of some really easy to avoid mistakes. Let us focus on them ...
  • 6
    Oct

    Celebrity Marketing Overview

    Celebrity marketing definitely highlights a practice that has been used for years to increase sales, especially by the larger brands from all around the world. We look at famous people as being tremendous salesmen because their endorsement can so easily increase sales. Brand associations are remembered by consumers and we do want that endorsement from a mental point of view. ...
  • 29
    Sep

    Evangelism Marketing Overview

    Most people out there did not even hear about evangelism marketing. That is normal since it is quite rare. We are basically talking about word-of-mouth marketing, a strategy that is basically going to rely on the customer to offer a marketing message to other potential clients. For instance, when a person will recommend a dress or a car owner will ...
  • How To Execute An Effective Influencer Marketing Campaign
    18
    Aug

    How To Execute An Effective Influencer Marketing Campaign

    Way before the internet appeared there were marketing campaigns that were developed and used in order to make sales, normally through what we refer to as traditional advertising now: newspapers, magazines and television. As the marketing scene is nowadays different, we have to take a different approach. Influencer marketing is quickly increasing in popularity and that is what we will ...
  • Celebrity Marketing Mistakes That Need To Be Avoided
    11
    Aug

    Celebrity Marketing Mistakes That Need To Be Avoided

    Celebrity endorsement can so easily increase sales but it can also end up hurting the brand when you make many possible celebrity marketing mistakes. It is not enough to find a celebrity and have it recommend your products or appear in ads. You need to make sure that there is a really well-built strategy behind the promotion campaign and you ...
  • Relationship Marketing An Overview
    5
    Aug

    Relationship Marketing: An Overview

    Relationship marketing is a set of activities that are centered on developing, managing, and maintaining, long-term, trustworthy relationships with customers. In the domain of relationship marketing, a sales database containing the customer’s profile, contact history, and buying patterns is recorded. A person (account executive) is assigned to a caseload of customers to manage and maintain a relationship with that customer. ...
  • 21
    May

    Outdoor Advertising Mistakes You Have To Avoid

    Contrary to what many believe, outdoor advertising still works. The problem is that you need to be more careful than you were in the past. We now need to be focused on other aspects and avoid other possible mistakes. You have to be extremely careful and always choose according to the best possible options that are available. With this in ...