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    Affinity Marketing Quick Guide

    Most of us did receive some sort of product that was branded with another name when we bought something. This is a really common practice these days in the marketing world and it is basically an affinity marketing strategy. Such a partnership (a product branded with another brand) is a part of an affinity marketing campaign and mutual benefits usually ...
  • Insurance Policies You Most Likely Do Not Need To Have

    Insurance Policies You Most Likely Do Not Need To Have

    We do tend to get so many insurance policies because of the fact that we have a natural fear of the future. Since we think that life is unpredictable, we will want to always prepare. Insurance companies actually take advantage of us and end up selling so many policies we do not need. Here are some policies that so many ...
  • 29

    Content Marketing Mistakes That Hurt Your ROI

    Content marketing stands out as a tremendous way to establish trust between your consumers and your company. This is basically a relatively cheap way to boost your profits and get new customers. The one thing that many do not understand is that it is so much more complicated than what many thing. You need to easily come up with the ...
  • 22

    Here’s When You Want To Use Drip Marketing

    Drip marketing can be extremely effective if you want new clients but when should you actually use it? The problem is that we are talking about a blanket term that will cover various marketing strategies. The goal is almost always the same. You want to make the users stay engaged with a product or service. While it is easy to ...
  • 15

    4 Things To Consider When Writing Your Scholarship Essays So They Instantly Stand Out

    Separating the scholarship application from all the others is not at all easy to do. There is a pretty good possibility that there will be different applicants that will have similar aspirations, grades, activities, and goals, especially for the really popular business scholarships. Writing a really good application is very important. Your essay is always the very best chance of ...
  • Marketing An Online Store And Increasing Monthly Profits

    Marketing An Online Store And Increasing Monthly Profits

    Starting an online store is difficult in the sense you will be faced with so many things that you have to do and that you may not know much about. The biggest problem is always to get people that would visit the store. You want only those that are interested in your products and many marketers do not actually know ...
  • Buzz Marketing Overview

    Buzz Marketing Overview

    One thing that is interesting is that every single person in the world did play some sort of marketing role at least once. For instance, did you ever praise a restaurant and recommend it to one of your friends. That actually may have brought in new business for the restaurant. If you love a movie and you recommend it on ...
  • What Should You Consider When Choosing Business Location

    What Should You Consider When Choosing Business Location?

    Shopping for a good business space is definitely challenging. You need to plan before you do it and you want to know exactly what you are looking for. Believe it or not, most people do not actually know what they are looking for and one of the really common mistakes that startup owners make is to choose a really poor ...
  • 13

    How To Create A Hotel Marketing Plan That Will Work

    Creating a hotel marketing plan is difficult, challenging and unfortunately, not on the mind of many managers. There is this approach of simply taking into account the regular promotional channels that we were used to in the past. That is definitely not great since we do have access to an increase in the number of opportunities and marketing channels that ...
  • 22

    How To Run A Successful Seasonal Business

    Wherever you live, I’m sure you realize that the economics do not work the way they used to anymore.  This is why people start being a little more creative and we soon learn that running a successful business is actually hard. Before starting to write about tips for successful seasonal business, let’s take a look at the reason why those ...
  • Understanding Cause Marketing

    What Is Cause Marketing And Tips For Implementing Successful Cause Marketing Campaigns

    These days, people know and care about business practices that were once hidden from the public. They care if the products they consume cause deforestation, they care if the clothes they buy were made by people who don’t get pay a living wage. Not only that but they want businesses to be more responsible and to address societal issues. Some ...
  • Understanding Community Marketing

    What Is Community Marketing And Tips For Implementing Successful Community Marketing Campaigns

    Being part of a community is a fundamental need of the humankind. Nowadays, thanks to Social Media, being part of a community is easier than ever. Online communities form the same way offline communities do – around family and friends, around activities, around famous people, around sports, and so on. While, generally speaking, offline and online communities are formed by ...