Entering The Phygital Marketing Era – Combining Digital And Physical Marketing

May 02, 16 Entering The Phygital Marketing Era – Combining Digital And Physical Marketing

Posted by in Marketing

Marketing is changing, evolving at a really fast pace. What was common a few years ago is now seen as something that is way too old and that does not work. We can say that we live in an age that is dominated by digital transformations. The traditional marketing model is obsolete and should not be used anymore. Instead, we have to...

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Celebrity Marketing Overview

Oct 09, 15 Celebrity Marketing Overview

Posted by in Marketing

Celebrity marketing definitely highlights a practice that has been used for years to increase sales, especially by the larger brands from all around the world. We look at famous people as being tremendous salesmen because their endorsement can so easily increase sales. Brand associations are remembered by consumers and we do want...

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Affinity Marketing Overview

Oct 02, 15 Affinity Marketing Overview

Posted by in Marketing

Most of us did receive some sort of product that was branded with another name when we bought something. This is a really common practice these days in the marketing world and it is basically an affinity marketing strategy. Such a partnership (a product branded with another brand) is a part of an affinity marketing campaign and...

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Trade Show Marketing Overview

Jun 27, 15 Trade Show Marketing Overview

Posted by in Marketing

Trade show marketing is definitely something that is useful at the moment, although the popularity of trade shows is low at the moment. This low reputation is why you need to be really careful whenever organizing a trade show. You want to avoid all the cheesy promotions and the desperate selling approach that everyone uses. Those...

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Evangelism Marketing Overview

May 30, 15 Evangelism Marketing Overview

Posted by in Marketing

Most people out there did not even hear about evangelism marketing. That is normal since it is quite rare. We are basically talking about word-of-mouth marketing, a strategy that is basically going to rely on the customer to offer a marketing message to other potential clients. For instance, when a person will recommend a dress or...

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