Entering The Phygital Marketing Era – Combining Digital And Physical Marketing

May 02, 16 Entering The Phygital Marketing Era – Combining Digital And Physical Marketing

Posted by in Marketing

Marketing is changing, evolving at a really fast pace. What was common a few years ago is now seen as something that is way too old and that does not work. We can say that we live in an age that is dominated by digital transformations. The traditional marketing model is obsolete and should not be used anymore. Instead, we have to...

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Push Marketing Overview

Sep 23, 15 Push Marketing Overview

Posted by in Marketing

Advertising basically falls into two large categories: pull and push. When referring to push advertising, we see products being pushed towards customers with the use of attention grabbing claims and ads, putting products in the customer’s mind. Obviously, push marketing is a similar process. While there are many professionals that...

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In-Game Marketing Overview

Sep 14, 15 In-Game Marketing Overview

Posted by in Marketing

All people that played video games in the past few years understand that they are highly immersive. We are faced with such a huge detail and a universe that is immersive. Video games quality evolved to the point in which in-game marketing became really strong. Many think that those that play video games are young, male and nerdy....

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Buzz Marketing Overview

Sep 07, 15 Buzz Marketing Overview

Posted by in Marketing

One thing that is interesting is that every single person in the world did play some sort of marketing role at least once. For instance, did you ever praise a restaurant and recommend it to one of your friends. That actually may have brought in new business for the restaurant. If you love a movie and you recommend it on your blog,...

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Megamarketing Overview

Aug 15, 15 Megamarketing Overview

Posted by in Marketing

Megamarketing is an advanced concept that most marketers will not end up working with. We can define it as marketing expansion beyond a buyer, towards third parties that are responsible for blocking or generally influencing transactions. This includes cultural institutions, banks, reform groups, governments and labor unions. Just...

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